There’s no one way to translate your website effectively - most companies use a combination of three different methods based on their localization strategy and the business goals of the web pages in question: The good news? You have options when it comes to website translation.Īt Smartling, we hear this question all the time… What’s the best way to translate a website? You also can’t rely on your multilingual employees to “check something over” if you have a few hundred pages, to say nothing of the various dialects and market-specific nuances that you’ll miss. Your target audience may already be using built-in web browser plugins in Google Chrome or Safari, but that’s not a user experience you can control. Add that to the fact that it takes almost 52 different languages to reach most of the global audience, and that’s a lot of translated content. It can be daunting to look at hundreds of web pages, blog posts, or FAQs on your website and know you need to translate them all. For eCommerce businesses and beyond, that’s a huge missed opportunity.

When choosing between similar products, 75% of the population will select whichever one provides them with information in their native language.īut only 40% of companies translate their website into multiple languages. To learn more about translating a Google Chrome page into the language you want, visit Translate Pages in Google Chrome, a video from Google.What does your digital storefront look like to someone who doesn’t speak your language? Click on the check box next to Offer to translate pages in this language.Note: You may be unable to complete this step for all the languages on the list.Click on the check box next to Display Google Chrome in this language.Click on the 3 dots next to the name of the language.

You will see the language you added in the list in the Languages window.

Click on the check box next to the language you want, then click on Add.

In the top right corner, search for the language you want in the Search Languages box.

In the dialogue box, you will see the order of the languages based on your preference.

Click on the Languages button on the left-hand side of the page.

On the Google Chrome homepage, click on the 3 dots on the top right corner of the browser.

Translate website